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vimeo vs youtube

Which Video Site Is Best for Business?

If you’re interested in exposing your business or brand to a potentially huge audience, then you’ll want to have a presence on video-hosting websites like YouTube and Vimeo.

But which of these sites is best for your business? The answer depends on a number of factors, including the type of videos you produce, your target audience, and , your budget.

This article weighs the pros and cons of two of the most respected options to help you decide which video hosting platform is best for your business.

 

YouTube: Pros youtube

With an estimated 450 million unique, monthly visitors worldwide, it’s almost impossible not to consider YouTube for your video-marketing campaign. This type of popularity makes YouTube one of the most visited sites on the web, and certainly the number one video hosting site in terms of traffic. YouTube has the added distinction of being owned by Google, so it probably doesn’t hurt to have video content that’s indexed by the world’s largest search engine. In other words, you’ll likely increase the odds of your video being seen if you host it on YouTube.

You can set up a YouTube account for free, and customize its look and feel to reflect your existing company brand. You can also upload an unlimited number of YouTube videos to your account. These points may be important considerations if you are concerned about budget, flexibility, and ease of use.

YouTube offers a number of advertising opportunities for your business, including display ads, in-video ads, and even promoted videos. You can pay to have your ads or videos appear when people use specific keywords to search for videos. Given the sheer volume of people visiting YouTube on a daily basis, a strategically crafted ad campaign on YouTube can reap excellent results. Check out YouTube’s advertiser’s guide for more information about your advertising options.

YouTube: Cons

Precisely because of its popularity, the subject matter of YouTube videos run the gamut from high-definition masterpieces to low-end filler. Sometimes it can be hard for a viewer to find the diamonds in the rough. Any potential customer trying to find your video on YouTube will be inundated with video distractions — often of a very unprofessional nature.

While you are clearly not responsible for anyone else’s content, your audience may have to steer through a lot of clutter in order to see your message on YouTube.

Advertising may also be considered a negative attribute for YouTube. There’s always the potential for a competitor to advertise its own products and services within your videos or to display its ads when a customer is searching for you. Because advertising appears in every video on YouTube (to support the free application), customers may be distracted by these ads when they’re viewing your business videos.

Although YouTube offers a built-in analytics tool called Insight, some have suggested that the analytics data is too basic, or provides more of an executive summary than actionable data. On the other hand, others have suggested that the interface for Insight is cumbersome and difficult to use. Of course, in order to make a fair judgment, you should compare the analytics capabilities of YouTube with other video-hosting sites.

Vimeo: Pros 

vimeo

 

Vimeo bases its impressive reputation on quality and customization. For example, with a paid, “Pro” account, Vimeo offers what it calls “2-pass encoding.”According to Vimeo, this process makes videos much cleaner, requiring less bandwidth to view.

Priority uploading, also offered with Vimeo Pro, means that you can skip the queue and upload your business videos ahead of other unpaid accounts. This may be important to your business if you have timely videos which need to be uploaded without any delays.

Vimeo also offers “complete customization” of its video player, allowing you to embed your logo and branding into the player itself. This differs significantly from YouTube, where videos always carry the YouTube logo (potentially diluting your brand). In addition, we believe the analytics package offered by the Vimeo Pro account is superior to YouTube’s Insight application.

The Vimeo community is also a marketing aspect that Vimeo uses to promote its service. Paid-account holders can choose to disable in-video advertising in order to focus on the content of the videos they’re watching. Members can create their own channels, start groups, and organize all of their videos into different albums. In general, this makes for a much more engaged audience than on other video-hosting sites.

Vimeo: Cons

At just under 17 million unique, monthly visitors worldwide, Vimeo has significantly less traffic, and is less well known than YouTube. With less overall traffic to the site, your business videos may see fewer views on a platform like Vimeo

Videos with higher views, hosted on sites with higher traffic, tend to be treated more favorably by search engines. It’s possible that videos hosted on Vimeo will appear lower in search engine results when compared with similar videos hosted on a more popular platform.

Some of Vimeo’s best features are available only with a premium, paid account. In fact, Vimeo’s Terms of Service document states that if you intend to host commercial videos promoting your product or service, then you must purchase a Vimeo Pro account.

Pro accounts also come with restrictions. With a Pro account you are limited to a maximum of 50 GB of upload space per year, with a cap of 5 GB per uploaded video. Video views are also capped at 250,000.

If you want to upload additional videos or allow additional views beyond the specified caps, you have to purchase upgrades from the Vimeo “Store.” If budget is a concern for your video marketing campaign, you’ll have to pay close attention to the fine print with Vimeo.

 

Which is Best? Video Marketing

 

Online video has become synonymous with YouTube. Its size and high profile make it an obvious consideration for hosting your business videos — and of course, it’s free. On the other hand, Vimeo has built its reputation on providing a professional platform with advanced features and a more engaged audience.

When choosing the best platform to host your business videos, consider the goal of your campaign (views vs. engagement), your budget, and your brand itself. YouTube may be more suitable if high volume and high exposure are key considerations for your videos. If brand reputation and detailed analytics are more important, then Vimeo may be the better choice. In either case, your business will benefit from being part of the vastly popular, online video movement.

youtube vs vimeo

 

 

 

 

 

 

 

 

 

Article by: www.digitalvideomagazine.com

 

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Every company wants to engage and grab the attention of their viewers, but how can you do that?

 

Almost every site you go on, visiters are bombarded with something. Whether its  fancy text, a ton of text or even graphics everywhere.

 

Keep your site simple, don’t let your visitors lose site as to why they came to your website in the first place. One of the top reasons why bounce rates are so high is because visitors are overwhelmed with the amount of information being placed in front of them.

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A great way to introduce your company and brand to your viewers, upon visiting your site is with an introductory video. According to The Deep End, “a website has ten seconds to capture a visitor’s attention before losing them forever“. A video is just the thing you need to keep them engaged and on your site.

 

Benefits of an Introductory Video

 

Your homepage leaves an impression on your visitors, so what do you want that impression to be? It should be amazing, make them want to keep coming back. Just remember to keep your video between 1-2 minutes, no one is going to want to watch an hour video.

 

Why video is valuable:

 

Improved user engagement

Brand awareness

Search engine optimisation

 

The impact of videos can be seen, especially since your visitors attention span has decreased from 12 seconds to 8 seconds. With the right script, you can maintain the attention of your visitors after those 8 seconds.

video-marketing

Informational

 

There is so much information on your site, with an introductory video, it’s an easy and interesting way to provide your target audience and visitors with an understanding of what the company does without them having to read through a bunch of text. Still not sure if you should add a video to your homepage? tmg Custom Media, says that “60% of respondents said they would watch video previous to reading text on the same webpage, and 22% said they generally liked watching video more than browsing text for examining business information”.

 

You can provide information with your homepage video by:

 

Summarising who the company is
Explaining your product or service
Explain your terminology

 

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Engage and Connect with Viewers

 

The main objective of your introductory video is to get your visitors to engage and connect. The best way to do that is by telling them what its like to work with you and the members of your company. And a great way to show people what its like to work with you is through your personality. All that text on your website makes conveying the personality of your company limited. Whereas videos give you an opportunity to show viewers exactly how you look, sound and act. What a great way to project your core values. Visitors and other companies want to know, are you young and fun? Bold and assertive? You can answer their questions about your personality and the culture of your company through your introductory video. Another benefit of using video, is being able to  reach out to your visitors in a more personal manner, really let them get to know you.

 

Now that you’ve told them about your company and they understand your culture, you can further engage and connect with each visitor by showcasing people using your product or service.

 

User engagement is achieved through:

 

Perception
Appraisal of meaning
Evaluation of meaning
Emotional response

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Give them Direction

 

Do your visitors know what to do next after landing on your homepage? Sometimes they have no idea where to even start. With your video you can provide each visitor with some sense of direction. You may have talked about something that interested them. This especially comes in handy when showing people using your product or when mentioning how your service can bring them results. They will want to learn more about that product or service.

 

Something interesting and different that some companies have implemented into their introductory video is lead capture forms. Everyone wants to generate more leads, some companies actually ask you to enter your email to continue watching a video. According to Unbounce.com,  “Approximately 30% of page visitors watch your introductory video and 50% of those viewers watch the video in its entirety“. Another added benefit of adding a video is that sites that actually had an introductory video on their homepage saw a 10% increase in their conversion rates.

 

With your video encourage visitors to:

 

Visit other parts of your site
Share your video through social media
Act on some next steps that were mentioned in the video

 

If you still need some convincing, check out these six brands that created amazing introductory videos that will  grab your attention and reel you in.

 

6 Brands with Amazing Introductory Videos

 

1. Dollar Shave Club

 

2. Color Me Rad

 

3. Tough Mudder

 

4. Shopify

 

5. GoToMeeting

https://www.youtube.com/watch?v=IA1tGU5fHlM

 

6.Information Technology Group

https://www.youtube.com/watch?v=z9QCMjwBh18

 

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article by:  IMpact Branding & Design