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Tag Archives: music video

Seven Nation Army” is the first track on the album  Elephant by American alternative rock band  The White Stripes. It was released as a single in 2003. Seven Nation Army reached #1 on the Modern Rock Tracks for three weeks and won 2004’s Grammy Award for Best Rock Song. The song is known for its underlying riff, which plays throughout most of the song. Although it sounds like a bass guitar (an instrument the group had famously never previously used), the sound is actually created by running Jack White‘s semi-acoustic guitar (a 1950s style Kay Hollowbody) through a Digitech Whammy pedal set down an octave. The riff was composed at a sound check before a show at the Corner Hotel in MelbourneAustralia, according to the set notes in the booklet which accompanied the Under Blackpool Lights DVD. This riff was inspired by the main theme of Anton Bruckner‘s Fifth symphony.

According to White, “Seven Nation Army” is what he used to call the  Salvation Army as a child.

In March 2005, Q magazine placed “Seven Nation Army” at number 8 in its list of the 100 Greatest Guitar Tracks. In September 2005, NME placed “Seven Nation Army” at number 5 in its list of the 50 Greatest Tracks Of The Decade. It was also called the 75th greatest hard rock song by VH1. In May 2008,Rolling Stone placed this song at number 21 in its list of the 100 Greatest Guitar Songs of All Time. The song was named the 75th best hard rock song of all time by VH1. “Seven Nation Army” also earned 20th place in Triple J‘s Hottest 100 of All Time in 2009. The song was also listed at #30 on Pitchfork Media‘s top 500 songs of the 2000s, and at number 2 in Observer Music Monthly‘s top 75 songs of the decade, behind Beyoncé‘s “Crazy in Love“. It also came in second on Channel V Australia’s top 1000 songs of the 00s. In 2009, US website Consequence of Sound named this as their top rock track of the 2000s, as did Boston’sWFNX Radio. On Rolling Stone’s updated version of their The 500 Greatest Songs of All Time, “Seven Nation Army” was listed at number 286. It was also ranked #1 onRhapsody‘s list of the Top 100 Tracks of the Decade.

The song is also very popular in European football stadiums even becoming the anthem of the the Italians’ world cup win in 2006 and of the Euro 2008.5

Directed by Alex & Martin

whitestripess.com

xlrecordings.com

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The Boxer” is the third single from The Chemical Brothers 2005 albumPush the Button, released in early July 2005 (see 2005 in music). The song features The Charlatans lead singer Tim Burgess on vocals. It is notable that it was the first single released by The Chemical Brothers not to peak within the top 40 of the UK Charts. It’s the second Chemical Brothers single to feature Tim Burgess following “Life is Sweet“, which was released 10 years before.

TRULLY ONE OF PROCURE MULTIMEDIA MOST INFLUENTIAL GROUPS OF ALL TIME.

The video is completely made through use of CGI, making it Tool’s first full CGI video, as opposed to stop-motion animation, which the band has used in their past videos.

The video was co-directed by guitarist  Adam Jones and artist   Alex Grey and also features creative input from Chet Zar ( American artist notable for his dark visual art, make-up effects, and digital animation).


Adam Thomas Jones (born January 15, 1965) is a three time Grammy Award -winning Welsh-American musician and visual artist, best known for his position as the guitarist for Grammy-Award winning band Tool. Jones has been rated the 75th Greatest Guitarist of all time by the Rolling Stone and placed 9th in Guitar World‘s Top 100 Greatest metal Guitarists.  Jones is regularly credited for a majority of Tool’s music videos.

All of TOOL’s music videos feature stop motion to some extent.

This video in particular attracted much attention. Jones explained that it doesn’t contain a storyline, but that his intentions were to summon personal emotions with its imagery. Rolling Stone described this imagery by stating that, in the video, “evil little men dwell in a dark dungeon with meat coursing through pipes in the wall” and called it a “groundbreaking”, “epic” clip. Billboard voted it “Best Video By A New Artist”.

Powaqqatsi, or Powaqqatsi: Life in Transformation, is the 1988 sequel to the experimental 1982 documentary film Koyaanisqatsi, by  Godfrey Reggio. It is the second film in the Qatsi trilogy.

Powaqqatsi is a Hopi word meaning “parasitic way of life” or “life in transition”. While Koyaanisqatsi focused on modern life in industrial countries, Powaqqatsi, which similarly has no dialogue, focuses more on the conflict in third world countries between traditional ways of life and the new ways of life introduced with industrialization. As with Koyaanisqatsi and the third and final part of the ‘Qatsi’ trilogy, Naqoyqatsi, the film is strongly related to its soundtrack, written by Philip Glass. Here, human voices (especially children’s and mainly from South America and Africa) appear more than in Koyaanisqatsi, in harmony with the film’s message and images.


Godfrey Reggio : “It’s not that we use technology, we live technology. Technology has become as ubiquitous as the air we breathe, so we are no longer conscious of its presence. So what I decided to do in making these films is to rip out all the foreground of a traditional film—the foreground being the actors, the characterization, the plot, the story—I tried to take the background, all of that that’s just supported like wallpaper, move that up into the foreground, make that the subject, ennoble it with the virtues of portraiture, and make that the presence.”

One of my favorite music videos of all time. Awesome editing techniques. Visual master piece.

The video for the track was directed by Michel Gondry, and utilized ground-breaking video and film effects in its depiction of a young woman’s nightmares. The video, which drew much visual inspiration from Ray Davies‘ 1975 Granada TV production “Starmaker”, received much media attention and became one of the most well-known videos from the band.

All 7 episodes of this alternative way to see The Southern point of africa. The Total Solar Eclipse party at Punda Maria close to Kruger National Park in 2002. JP Malherbe and Wilhelm G Rabie road tripping with friends up the beautiful east coast of South Africa to the border of Mozambique.They covered the whole 7 day festival and managed to edit an hour long Trance Video without getting caught.

Subscribe to http://www.youtube.com/user/PROCUREmultimedia … and join this epic adventure into the South African wilderness of outdoor trance. Moments captured in TIME

Camera operators: Wilhelm G Rabie (Procure multimedia)

Jean-Paul Malherbe (Farm Films)

Editors:                     Wilhelm G Rabie (Procure multimedia)

Jean-Paul Malherbe (Farm Films)






Death is the road to awe

The Fountain is a 2006 American film directed by Darrel Aronofsky and starring Hugh Jackman and Rachel Weisz. The film comprises three storylines where Jackman and Weisz play different sets of characters: a modern-day scientist and his cancer-stricken wife, a conquistador and his queen, and a space traveler who hallucinates his lost love. The storylines, interwoven with use of march cuts and recurring visual motifs, reflect the themes of love and mortality.

Un-believable cinematography. A visual masterpiece on sheer imagination.

video for ILLEGAL DUB. from DUB TRIO’s album, NEW HEAVY. really love this music video… super inspirational

video directed by: Jason Fried


7th Sons music Video of a pair of Skanki Shoes with some moves so loose there is no time to snooze, Open a bottle Ska grooves and get ready to cruz.

Directed, Shot and edited by Wilhelm Rabie ( Procure multimedia)

Produced by Martin Heineke

7th Son:  Nic Gaud – Vocals / Guitar

Devin Jones – Drums

Myles McDonald – Trumpet

Raiven Hansmann – Saxaphone

Miggs Auer – Bass

Jedd Kossew – Lead Guitar

Andrew Winer – Keyboard

Procure multimedia Production

Procure studios is a film and editing company located in cape town south africa.. we specialize in all multi media and filming operations